a Persuasion Script . . .

. . . is a planned sequence of messages aimed at changing the way the other person thinks, feels, or behaves. It is a Routine of Influence, a way of talking that leads them where you want to go.

 

a Script delivers . . .

. . . control and effectiveness. From the beginning of every interaction, you know where it's going and how to achieve your goals. Control means you can do it everytime at the same standard. You can train anyone in a script. You can measure performance. You can track adherence. And scripts distill your resources with the best persuasion theory to create greater effectiveness for you.

 

the Persuasion part . . .

. . . takes your work to a new level. Everything that you're already doing continues. We're just adding persuasion to the equation. Instead of information exchange, you can now influence, motivate, change. And because it is a script, it can be trained, measured, and tracked. Because the script drives with persuasion, you get what you want more often, more easily.

 

Get your Scripts now . . .

 

 

Latest Blog Post

Persuasion versus Debate Scripts?

I contend that most communicators have an extremely simplistic theory of persuasion principles that limits their effectiveness, but not their persistence, always the mark of a missionary which is a special case of persuasion, and certainly not the only case. Let me demonstrate this contrast with a Presidential example from 2004 and not from current times . . . .